Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,800 of the industry’s top talent across 30+ offices, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Learn more about Assembly here: https://www.assemblyglobal.com/

We’re currently recruiting for a Senior Analytics Executive as part of the growth of our team. 

1. Demonstrable Expertise in Web and App Tracking:

• Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy.
• Oversee app tracking using tools including but not limited to Firebase, Mixpanel and MMPs, optimizing for effective user engagement and conversion tracking.
• Datalayer, app SDK and event testing/troubleshooting.
• Server side implementation (sGTM, GCP/Azure).
• Conversion API (CAPI) and enhanced conversions especially for app.
• Continuously evaluate and improve tracking setups to meet evolving business needs.

2. Digital Data Analysis and Reporting:

• Collect and analyze data from diverse digital platforms, focusing on insights gained from advanced web and app tracking techniques.
• Develop and maintain reports and dashboards, highlighting key metrics from GA4, Firebase, and MMP data.

3. Data Quality and Governance:

• Ensure the highest standards of data quality and accuracy in web and app tracking.
• Champion data governance policies related to digital tracking.

4. Technology and Innovation:

• Stay abreast of the latest trends and developments in digital analytics, particularly in GA4, Firebase, and MMP technologies.
• Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities.

5. Stakeholder Engagement and Communication:

• Clearly communicate complex digital analytics concepts and insights to stakeholders.
• Work closely with different departments to understand their analytics needs and provide tailored insights based on web and app tracking data.

• Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field.
• Minimum of 2-4 years of experience in digital analytics, with a strong emphasis on web and app tracking.
• Profound knowledge and hands-on experience with GA4, Firebase, and MMP implementations.
• Demonstrated ability in analytics tools and data visualization (e.g., Tableau, Power BI).
• Proven track record in managing digital analytics projects.
• Strong analytical, problem-solving, and communication skills.
• Ability to work collaboratively and effectively in a team environment.